Nr. 546 - New range for the watchmaking industry
Brütsch/Rüegger Tools launches a new complete range for the watchmaking industry. This means that the full range, which already encompasses more than 200,000 items, will be extended by more than 10,000 products.
The ToolShop watchmaking industry section created for this purpose is now available. For decades, customers in the watchmaking industry and microtechnology have relied on our wide range of tools, maintenance materials and operating equipment. Now, we are extending this offer to cover all manufacturing, assembly and service tasks required during the product lifecycle of a watch. These include standard and special tools for the assembly of watches and movements, as well as professional equipment products for the quality assurance field. We now also supply special repair tools that are used for maintaining and servicing watches. The new watchmaking industry product range establishes us as a complete supplier for the global watchmaking industry. This benefits the entire supply chain: Manufacturers, suppliers and service facilities – from regional service providers in Switzerland to the nationwide service centres of watchmaking groups in Asia or the USA.
Premium partner for the watchmaking industry
In 2019, Brütsch/Rüegger Tools gained a foothold in all production stages of the watchmaking industry with the acquisition of the VOH SA sales business. We were able to complete our new watchmaking industry range thanks to the addition of new suppliers and the recent acquisition of AF Switzerland SA – including their commercial operations and own brands. The range was developed to meet the most diverse customer needs by specialists with many years of industry knowledge. The wide range of products for watchmakers and microtechnicians ranges from standard equipment to professional measurement solutions. This includes selected tools and equipment made by Sylvac, Elma, Petitpierre, Beguelin and more.
All items combined in one range
With this new product range, watchmaking industry companies will now benefit from the premium logistics of Brütsch/Rüegger Tools. Customers benefit primarily from short delivery times and the significantly simplified ordering process. A secondary benefit: A full range of specialist products can be found collected in a single, clear and user-friendly web shop. This simplifies and supports the daily work of many companies, which in turn is reflected in increased productivity. Loïc Châtelain, Strategic Account Manager for the Watchmaking Industry: "We are establishing ourselves as an important and reliable player in the entire watchmaking sector with this new product range and our logistics skills."
10,000 products from over 100 suppliers
The new watchmaking industry range also includes products that up to now have been sold by only a few retailers or exclusively by manufacturers in Switzerland. Some products have also been specifically adapted to the needs of Brütsch/Rüegger Tools customers. This makes them both unique and of greater use. Starting from now, around 2500 items from more than 20 suppliers are available in our ToolShop. In August, the range will be expanded to 5000 products from 50 suppliers. All AF Switzerland SA items will be integrated in the final expansion stage. Ultimately, the complete watchmaking industry range will impress and inspire you with over 10,000 products from over 100 suppliers.
